Walk Sony's first to market music online later than one year from the music service number first and most successful launch iTunes, as well as much more slowly in comparison with dozens of music services online other the forms of payment each article or download the monthly subscription fee. Like Apple, manufacturers succeeded in the use of music sales online as a way to promote consumption of the player's iPod, Sony also want to create motivation to increase the customer needs to use a series of Product player the number of employers.
But the success of the strategy depends on very large on whether Sony can attract music fan, there was passion or iPod player others - which is the product will not be able to hear music file format proprietary ATRAC3 Sony's - to go buy the music so do manufacturers.
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